Email marketing is one of the highest-ROI channels in digital marketing, and companies need skilled professionals who can build, automate, and optimize campaigns. This program prepares you for entry-level roles in email and lifecycle marketing; no prior experience required. You will learn to design responsive email templates, build multi-stage automated workflows, and segment audiences for personalized campaigns using Mailchimp, HubSpot, and Klaviyo. You will also learn to use Generative AI tools like ChatGPT to create high-converting email copy at scale. As you progress, you will apply data analysis to optimize campaign performance, implement GDPR and CCPA compliance standards, and develop retention strategies for both B2B and B2C business models. The program concludes with a Capstone project where you build a complete lifecycle marketing portfolio. By the end of this program, you will be prepared for roles such as Email Marketing Coordinator, Lifecycle Marketing Specialist, or Marketing Automation Specialist. Learners with strong organizational skills, an interest in customer behavior, and a desire to work with data and creative content will thrive in this field.
Applied Learning Project
Throughout this program, you will complete hands-on projects that simulate the real-world work of an Email & Lifecycle Marketeer. In each course, you will apply your skills to solve authentic business challenges, such as reducing customer churn, optimizing a lead nurturing funnel, or designing a compliant omni-channel campaign. Projects include: designing a responsive lifecycle campaign, optimizing campaign performance through A/B testing and segmentation, setting up an AI-driven lead nurturing workflow, building a compliance and multi-channel strategy, and creating a customer retention program. The program concludes with a Capstone where you develop a complete lifecycle marketing portfolio, a tangible artifact you can share with potential employers to demonstrate your readiness for entry-level roles.
