Learn how to create short-form videos optimized for Facebook Watch that boost engagement and grow your audience. This course covers the video production process—from planning and scripting to filming, editing, and publishing—with a focus on creating content that captures attention in the first few seconds. You'll explore best practices for visual storytelling, silent viewing optimization, and leveraging Facebook’s native video tools. With a tutorial and hands-on video project, you’ll build the skills to produce compelling, mobile-first videos that perform well on Facebook Watch.

Facebook Watch: Create Engaging Videos

Facebook Watch: Create Engaging Videos
This course is part of Facebook Content Creator Pro Specialization

Instructor: Nina Ottaviano
Access provided by Maxis
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Create and optimize video content for Facebook Watch
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the Facebook Content Creator Pro Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course
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