Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Mayo Clinic

Get in-depth knowledge of a subject

from 11 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 11 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Target Market
Category: Customer Retention
Category: Marketing Strategy and Techniques
Category: Customer Acquisition Management
Category: Business Planning
Category: Advertising
Category: Strategic Marketing
Category: Business Marketing
Category: Marketing
Category: Marketing Planning
Category: Lead Generation
Category: Digital Marketing
Category: Marketing Strategies
Category: Digital Advertising
Category: Online Advertising
Category: Growth Strategies
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing
Category: Target Audience
Category: Estimation
Category: Marketing Strategy and Techniques
Category: Target Market
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Digital Advertising
Category: Target Audience
Category: Online Advertising
Category: Social Media Content
Category: Social Media
Category: Drive Engagement
Category: Community Development
Category: Advertising
Category: Content Marketing
Category: Community Outreach
Category: Product Promotion
Category: Promotional Strategies
Category: Blogs
Category: Social Media Marketing
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Social Media Management
Category: Digital Advertising
Category: Social Media Campaigns
Category: Content Creation
Category: Advertising Campaigns
Category: Drive Engagement
Category: Advertising
Category: Marketing Automation
Category: Social Media Strategy
Category: Content Strategy
Category: Instagram
Category: Subcontracting
Category: Social Media Content
Category: Social Media Marketing
Category: Facebook

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Case Studies
Category: Social Media
Category: TikTok
Category: Content Creation
Category: Online Advertising
Category: Social Media Marketing
Category: Target Audience
Category: Promotional Strategies
Category: Social Media Campaigns
Category: Product Promotion
Category: Driving engagement
Category: Advertising Campaigns
Category: Social Media Strategy
Category: Social Media Content
Category: Growth Strategies
Category: Paid media

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Advertising Campaigns
Category: Marketing
Category: Social Media Content
Category: Branding
Category: Advertising
Category: Driving engagement
Category: Copywriting
Category: Digital Marketing Tools
Category: Online Advertising
Category: Professional Networking
Category: Social Media
Category: Social Media Campaigns
Category: Digital Advertising
Category: Content Creation
Category: Social Media Strategy
Category: Drive Engagement
Category: Social Media Management

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Content
Category: Driving engagement
Category: Branding
Category: Drive Engagement
Category: Web Presence
Category: Product Promotion
Category: Promotional Strategies
Category: Brand Awareness
Category: Content Creation
Category: User Feedback
Category: Social Media
Category: Social Media Strategy
Category: Marketing
Category: Product Marketing
Category: Promotions and Campaigns
Category: Brand Marketing

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Facebook
Category: Drive Engagement
Category: Social Media Campaigns
Category: Content Creation
Category: Customer Engagement
Category: Digital Advertising
Category: Meta Ads Manager
Category: Copywriting
Category: Instagram
Category: Advertising Campaigns
Category: Social Media Management
Category: Marketing
Category: Advertising
Category: Event Marketing
Category: Social Media Content
Category: Social Media
Category: Driving engagement
Category: Social Media Strategy
Category: Promotional Strategies
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Target Audience
Category: Surveys
Category: Survey Creation
Category: Customer Analysis
Category: Marketing Strategies
Category: Target Market
Category: Key Performance Indicators (KPIs)
Category: Qualitative Research
Category: Google Analytics
Category: Marketing
Category: Market Analysis
Category: Market Research
Category: Consumer Behaviour
Category: Data-Driven Decision-Making
Category: User Research
Category: Focus Group
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Product Promotion
Category: Paid media
Category: Marketing Strategies
Category: Video Production
Category: Live Streaming
Category: Driving engagement
Category: Online Advertising
Category: Content Strategy
Category: Performance marketing
Category: Social Media Marketing
Category: Keyword Research
Category: Content Creation
Category: Promotional Strategies
Category: Web Analytics and SEO
Category: Digital Advertising
Category: Social Media Strategy
Category: Content Optimization
Category: Social Media Content
Category: Strategic Partnership
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Google Ads
Category: Advertising Sales
Category: Performance marketing
Category: Online Advertising
Category: Customer Engagement
Category: Target Audience
Category: Drive Engagement
Category: Promotional Strategies
Category: Campaign Management
Category: Copywriting
Category: Video Production
Category: Growth Strategies
Category: Digital Advertising
Category: Advertising
Category: Advertising Campaigns

What you'll learn

Skills you'll gain

Category: Blogs
Category: Media Relations
Category: Podcasting
Category: Search Engine Optimization
Category: Earned Media
Category: Brand Management
Category: Promotional Strategies
Category: Public Relations
Category: Web Presence
Category: Lead Generation
Category: Brand Awareness
Category: Product Promotion

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Social Media
Category: Social Media Marketing
Category: Social Media Content
Category: Social Media Campaigns
Category: Content Marketing
Category: Content Strategy
Category: Copywriting
Category: Content Performance Analysis
Category: Drive Engagement
Category: Content Creation
Category: Shared Media
Category: Promotional Strategies
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Web Analytics and SEO
Category: Search Engine Optimization
Category: Digital Marketing
Category: Blogs
Category: Web Presence
Category: Content Optimization
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Google Analytics
Category: Content Optimization
Category: Search Engine Marketing
Category: Digital Marketing Tools
Category: Web Analytics
Category: Competitive Analysis
Category: Marketing Strategies
Category: Search Engine Optimization
Category: Keyword Research
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Generative AI
Category: Digital Marketing Tools
Category: Blogs
Category: Keyword Research
Category: Driving engagement
Category: Web Analytics and SEO
Category: Search Engine Optimization
Category: Copywriting
Category: Content Creation
Category: Content Optimization
Category: Web Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses21,668 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."