Leadership Communication for Maximum Impact: Storytelling

Leadership Communication for Maximum Impact: Storytelling

This course is part of Organizational Leadership Specialization

Instructors: Tom Collinger

Access provided by NMIMS Indore

90,574 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

1,339 reviews

5 hours to complete

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,339 reviews

5 hours to complete

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

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Taught in English

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This course is part of the Organizational Leadership Specialization

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There are 4 modules in this course

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

What's included

6 videos3 readings

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.

What's included

5 videos

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.

What's included

5 videos

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

What's included

6 videos2 readings1 peer review

6 videos Total 32 minutes

Introduction to Module 4 1 minute
Leadership Storytelling and Innovation 1 5 minutes
Innovation and Storytelling Round Table: What is innovation and the leader’s role 11 minutes
Innovation and Storytelling Round Table 2: Practical Examples 10 minutes
Leadership Storytelling and Innovation 2 4 minutes
Conclusion of Course 2 with Dean Blount 1 minute

2 readings Total 20 minutes

Post-Course Survey 10 minutes
Optional Readings 10 minutes

1 peer review Total 120 minutes

Building Your Leadership Capacity 120 minutes

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Instructors

Instructor ratings

(223 ratings)

Tom Collinger

Northwestern University

2 Courses 91,159 learners

Offered by

Northwestern University

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Reviewed on Aug 5, 2020

I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!

Reviewed on Feb 10, 2016

Very good course with a lot of great speakers. I would recommend this course to anyone wanting to broaden their leadership and communication abilities

Reviewed on Nov 22, 2020

This course helped me in understanding the basics of story telling. How to structure the flow in order to make a meaningful impact. How to be prepared to address any issue.

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