Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments.

AI for Marketing

AI for Marketing

Instructor: AI CERTs Team
Access provided by Pontificia Universidad Católica del Perú
Recommended experience
What you'll learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you'll gain
- Performance marketing
- Automation
- Social Media Marketing
- Generative AI Agents
- Target Audience
- Data-Driven Marketing
- Campaign Management
- Real Time Data
- Personalized Campaigns
- Marketing Analytics
- Email Marketing
- Content Optimization
- AI Personalization
- Digital Marketing
- AI Integrations
- Content Strategy
- Content Creation
Tools you'll learn
Details to know

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7 assignments
February 2026
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There are 7 modules in this course
Instructor

Offered by
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Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
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