Analyze Marketing Data: Drive Campaign Success
Analyze Marketing Data: Drive Campaign Success
This course is part of multiple programs.
Instructor: John Whitworth
Access provided by Pontificia Universidad Católica del Perú
Beginner level
Recommended experience
Flexible schedule
Learn at your own pace
What you'll learn
Data organization through pivot tables is fundamental for revealing performance patterns across marketing channels that remain hidden in raw data.
Visual trend analysis requires systematic interpretation of peaks, troughs, and changes to distinguish random fluctuations from meaningful signals.
Effective marketing optimization depends on calculating key metrics like average order value and revenue by channel against historical benchmarks.
Strategic marketing decisions emerge from combining quantitative analysis with critical evaluation of trend magnitude and business implications.
Skills you'll gain
- Pivot Tables And Charts
- Data-Driven Decision-Making
- Marketing Budgets
- Data-Driven Marketing
- Time Series Analysis and Forecasting
- Spreadsheet Software
- Strategic Decision-Making
- Performance Metric
- Business Reporting
- Descriptive Analytics
- Marketing Analytics
- Marketing Strategies
- Performance Measurement
- Business Metrics
- Performance Reporting
- Trend Analysis
- Excel Formulas
- Strategic Marketing
Tools you'll learn
Details to know
Taught in English
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This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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