Coursera Project Network

Google Ads for Beginners

Ishita Sinha

Instructor: Ishita Sinha

Sponsored by Pune Institute of Computer Technology

356,765 already enrolled

Learn, practice, and apply job-ready skills with expert guidance
4.4

(5,262 reviews)

Beginner level

Recommended experience

2 hours
Learn at your own pace
Hands-on learning
Learn, practice, and apply job-ready skills with expert guidance
4.4

(5,262 reviews)

Beginner level

Recommended experience

2 hours
Learn at your own pace
Hands-on learning

What you'll learn

  • Create a Google Ads account and set up first campaign structure

  • Create ad groups, do keyword research, set up audience targeting, and write ads

  • Learn how to use the tools and settings available to optimize campaigns and make them profitable

Details to know

Earn a career certificate

Add to your LinkedIn profile

Taught in English
No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction + Log In to Google Ads (3 min)

  2. Set Up the First Campaign (7 min)

  3. Create Campaign Structure (12 min)

  4. Ad Group Set Up and Keyword Research (7 min)

  5. Practice Assessment (5 min)

  6. Creating Ads (23 min)

  7. Google Ads Dashboard (9 min)

  8. Enhanced Explanations and Supplementary Resource (7 min)

  9. Tools and Settings (9 min)

  10. Ad and Campaign Optimization (6 min)

  11. Cumulative Challenge (21 min)

Recommended experience

Familiarity with how Google Ads works is helpful but not required.

1 project image

Instructor

Instructor ratings
4.4 (781 ratings)
Ishita Sinha
Coursera Project Network
2 Courses381,572 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 5262

4.4

5,262 reviews

  • 5 stars

    67.64%

  • 4 stars

    19.71%

  • 3 stars

    5.40%

  • 2 stars

    1.53%

  • 1 star

    5.69%

MA
5

Reviewed on Sep 12, 2020

VC
5

Reviewed on Jun 27, 2021

TB
4

Reviewed on Jun 5, 2022

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