Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments.

AI for Marketing

AI for Marketing

Instructor: AI CERTs Team
Access provided by Simon Kuznets Kharkiv National University of Economics
Recommended experience
What you'll learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you'll gain
- Content Creation
- Social Media Marketing
- Email Automation
- Email Marketing
- Generative AI Agents
- AI Integrations
- Content Strategy
- AI Personalization
- Content Optimization
- Personalized Campaigns
- Automation
- Real Time Data
- Target Audience
- Digital Marketing
- Campaign Management
- Marketing Analytics
- Data Ethics
- Data-Driven Marketing
- Performance marketing
Tools you'll learn
Details to know

Add to your LinkedIn profile
7 assignments
See how employees at top companies are mastering in-demand skills

There are 8 modules in this course
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Explore more from Business

University of Maryland, College Park

Simplilearn

AI Business School
