Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this course, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.

YouTube Insights: Crack the Algorithm

YouTube Insights: Crack the Algorithm

Instructor: Cara Nicole
Access provided by University of Warwick
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Navigate YouTube’s algorithm to maximize your video visibility
Details to know

Shareable certificate
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Taught in English
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