This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.

Marketing Analytics Capstone Project

Marketing Analytics Capstone Project
This course is part of Foundations of Marketing Analytics Specialization

Instructor: David Schweidel
Access provided by Special Competitive Studies Project
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Reviewed on Apr 23, 2020
Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!
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