This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions.
Statistics for Marketing
This course is part of multiple programs.
Taught in English
Some content may not be translated
Instructor: Cameron Dodd
Sponsored by Coursera Team
19,287 already enrolled
Course
(156 reviews)
97%
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What you'll learn
The basic principles of descriptive and inferential statistics
Use statistical analyses to make data-driven decisions
How to formulate and test hypotheses and take action based on the outcome
Skills you'll gain
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15 quizzes
Course
(156 reviews)
97%
Recommended experience
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There are 5 modules in this course
This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.
What's included
19 videos7 readings3 quizzes2 discussion prompts
This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.
What's included
13 videos5 readings4 quizzes1 discussion prompt
In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.
What's included
14 videos6 readings3 quizzes1 discussion prompt
This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project, which you will be submitting as a peer review next week.
What's included
18 videos5 readings5 quizzes1 discussion prompt
This week you will combine and apply all the information you have learned throughout the course and submit your capstone project for peer review. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.
What's included
6 videos1 peer review2 discussion prompts
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