Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by stc Bahrain

Get in-depth knowledge of a subject

from 17 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 17 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Customer Retention
Category: Growth Strategies
Category: Target Market
Category: Marketing Planning
Category: Online Advertising
Category: Digital Advertising
Category: Customer Acquisition Management
Category: Marketing
Category: Business Marketing
Category: Advertising
Category: Marketing Strategies
Category: Strategic Marketing
Category: Business Planning
Category: Digital Marketing
Category: Marketing Strategy and Techniques
Category: Lead Generation
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Marketing
Category: Estimation
Category: Target Market
Category: Marketing Strategy and Techniques
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Social Media
Category: Target Audience
Category: Social Media Marketing
Category: Community Outreach
Category: Advertising
Category: Product Promotion
Category: Promotional Strategies
Category: Digital Advertising
Category: Blogs
Category: Social Media Content
Category: Online Advertising
Category: Content Marketing
Category: Drive Engagement
Category: Community Development
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Drive Engagement
Category: Advertising
Category: Social Media Management
Category: Digital Advertising
Category: Social Media Content
Category: Instagram
Category: Marketing Automation
Category: Customer Engagement
Category: Social Media Marketing
Category: Subcontracting
Category: Social Media Strategy
Category: Content Strategy
Category: Target Audience
Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Facebook
Category: Paid media

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Advertising Campaigns
Category: TikTok
Category: Product Promotion
Category: Content Creation
Category: Social Media Content
Category: Social Media
Category: Target Audience
Category: Social Media Strategy
Category: Driving engagement
Category: Social Media Marketing
Category: Paid media
Category: Growth Strategies
Category: Online Advertising
Category: Case Studies
Category: Promotional Strategies
Category: Social Media Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Strategy
Category: Professional Networking
Category: Social Media Management
Category: Digital Marketing Tools
Category: Drive Engagement
Category: Copywriting
Category: Social Media Content
Category: Advertising Campaigns
Category: Social Media
Category: Digital Advertising
Category: Social Media Campaigns
Category: Online Advertising
Category: Driving engagement
Category: Advertising
Category: Marketing
Category: Branding
Category: Content Creation

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Strategy
Category: Drive Engagement
Category: Branding
Category: Brand Awareness
Category: Social Media
Category: Brand Marketing
Category: Web Presence
Category: Driving engagement
Category: User Feedback
Category: Marketing
Category: Promotions and Campaigns
Category: Promotional Strategies
Category: Content Creation
Category: Social Media Content
Category: Product Promotion
Category: Product Marketing

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Social Media Marketing
Category: Facebook
Category: Advertising Campaigns
Category: Marketing
Category: Social Media Management
Category: Content Creation
Category: Social Media
Category: Promotional Strategies
Category: Meta Ads Manager
Category: Social Media Campaigns
Category: Advertising
Category: Copywriting
Category: Customer Engagement
Category: Instagram
Category: Social Media Content
Category: Event Marketing
Category: Driving engagement
Category: Digital Advertising
Category: Social Media Strategy
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Marketing Analytics
Category: Marketing Psychology
Category: User Research
Category: Surveys
Category: Google Analytics
Category: Target Market
Category: User Feedback
Category: Market Research
Category: Data-Driven Decision-Making
Category: Target Audience
Category: Consumer Behaviour
Category: Key Performance Indicators (KPIs)
Category: Qualitative Research
Category: Performance Measurement
Category: Customer Analysis
Category: Survey Creation
Category: Data-Driven Marketing
Category: Market Analysis
Category: Marketing Strategies
Category: Business Research
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Social Media Strategy
Category: Performance marketing
Category: Driving engagement
Category: Promotional Strategies
Category: Digital Advertising
Category: Video Production
Category: Keyword Research
Category: Paid media
Category: Web Analytics and SEO
Category: Marketing Strategies
Category: Strategic Partnership
Category: Live Streaming
Category: Social Media Content
Category: Content Creation
Category: Content Optimization
Category: Online Advertising
Category: Social Media Marketing
Category: Content Strategy
Category: Product Promotion
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Video Production
Category: Google Ads
Category: Advertising Campaigns
Category: Digital Advertising
Category: Advertising
Category: Performance marketing
Category: Copywriting
Category: Online Advertising
Category: Campaign Management
Category: Target Audience
Category: Growth Strategies
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: Blogs
Category: Public Relations
Category: Podcasting
Category: Brand Awareness
Category: Brand Management
Category: Search Engine Optimization
Category: Media Relations
Category: Earned Media
Category: Web Presence
Category: Product Promotion
Category: Promotional Strategies

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Social Media Marketing
Category: Social Media Content
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Content Creation
Category: Content Performance Analysis
Category: Social Media
Category: Content Strategy
Category: Copywriting
Category: Driving engagement
Category: Drive Engagement
Category: Shared Media
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Keyword Research
Category: Blogs
Category: Web Presence
Category: Digital Marketing
Category: Content Optimization
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Content Optimization
Category: Digital Marketing Tools
Category: Google Analytics
Category: Web Analytics
Category: Competitive Analysis
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Keyword Research
Category: Marketing Strategies
Category: Search Engine Marketing
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Digital Marketing Tools
Category: Web Content
Category: Search Engine Optimization
Category: Content Optimization
Category: Blogs
Category: Keyword Research
Category: Content Creation
Category: Generative AI
Category: Copywriting
Category: Driving engagement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses34,020 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."