I recently completed this course and found it to be incredibly valuable. The lessons are well-organized and easy to follow, with plenty of real-world examples to help illustrate key concepts. I would highly recommend this course to anyone looking to gain a better understanding of website and social media analytics.

This is a really fantastic course. It amplifies the necessity of aligning digital marketing strategies and tactics with marketing strategies, and in turn with company's business objectives and strategies. The materials are wonderful, and even more important, the way the Professor teaches the course is superb!

The course is informative and useful. This course gives a holistic picutre of digital marketing by dividing key knowledge points into different sections. Through the whole course, I have gained the sense of how to be a marketer and how to use various tools to plan and operate social marketing campaigns

With this course I learn more knowledge about experience in executing a digital marketing campaign for a fictitious firm selling electronics. Completing this course also gave me more confidence in my skills, as well as a solid footing in the marketing field that I love so much.

Nice Course, From this Course I get lot of knowledge about Marketing Strategies, Content Creating and Marketing , WEB Analytics ,Data Research , Social Media Marketing . So, The Course was really Worth it for me.

Thanks to Coursera for Giving Me a Opportunity for Learn it.

This one of the most amazing courses I had attended. Also,

Prof. Yao way of dessiminating the information, data, and topics was great. In addition to his brilliant way of solicit our way of thinking differently and in an innovative way.

The course was well structured, with in-depth insights. Was very relevant to the current marketing trends. Thank you for compiling such an insightful course. I am sure this could help many budding marketing professionals.

A true guide to now and practice the basics of Digital Media and Digital Marketing Strategy. Before this studying this course I was confused about the main theory behind Digital Marketing concepts. It is truly valuable.

Excellent overview of many topics related to digital marketing. It was nice to get a scenario to build out my own digital marketing strategy and get feedback. Will definitely recommend this course to others.

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

Thanks Professor Yao! I've learned so much from this course and it's amazing how it's entirely applicable to my current job. Will definitely help me land a promotion in the future. Thanks again

A very good course. The lecturer explained very clearly about the strategies and how to apply them. I hope I could get further financial aids to attend all course in this specialization.

Excellent course to learn about the creative aspects of Marketing, including social media and website strategies. Well developed and straight to the point. I highly recommend it!

course was very good , i had enjoyed each session and learned a-lot , which i will make sure i can use all what i learn in my career path . a huge thanks to Professor Mike Yao

Professor teach very clear. However, Prof. talk a bit fast for me. The detail of the course is quite up to date. I learn a lot of new knowledge from this course.

Learned a lot . This course was well made, pretty easy to follow, and the Dr. Yao is straight forward. Good exampled and the readings are helpful.

Your lecture is very interesting & It was very impressive of your teaching ability as you were born in white ppl fact that just fluent native 🎊

This course helped me in learning new tactics which can create an amazing impact on my marketing skills as well as in my marketing campaigns.

This course was excellent. It was jam-packed with valuable information that will really help me move my career forward. Thanks Prof. Yao!

I learned so much as I kept completing my assignments. the reading material and explanation was also full of knowledge and understandings.

Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You

This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.

Learnt a lot of new measures and terminologies when looking at social media marketing and assessing a brand's strength and weaknesses.

A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.

I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.