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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,101 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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576 - 600 of 736 Reviews for Digital Media and Marketing Strategies

By Beatriz B

Jun 17, 2018

The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.

By ANGELOS P

Apr 22, 2022

Very useful, got lots of tips and noted a lot of things down that i think i will use when i get into work after university. Thank you

By Beril P

Jan 16, 2021

This course amazing very informative for who interested in digital marketing. Also instructor is amazing I appreciate for everything.

By surabhi s

Sep 14, 2017

One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.

By Marco C

May 1, 2017

It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners

By Md A R S

Sep 18, 2020

An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.

By Muhmmad A R

May 7, 2019

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.

By John M

Dec 19, 2016

This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!

By Karen D N G

May 22, 2020

I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.

By luis b

Mar 29, 2020

The course is a comprehensive refresher on Digital Marketing. It also provides a plethora of references for further learning.

By Azhar A R

May 1, 2022

Very informative, easy to apply, a lot of additional reading materials that can be used to enhance students knowledge!

By Rody S

Jun 8, 2021

This course helped me to build my skills in Digital media and Marketing! I highly recommend people to get this course.

By Jesse K

Jun 27, 2021

The class was great and the instructor knows what he is talking about. It was beyond my expectation. Good job indeed.

By Somya S

Aug 25, 2023

Love the way it's been explained. The course journey was really amazing and love to know and learn about it more.

By Victoria O

Jun 28, 2023

This was really insightful, I strongly recommend this course to anyone looking to get into the marketing field.

By Sumana M

Apr 24, 2021

An extremely good course, highly recommended for those who want to build up a career in the Digital media world.

By Davenia N F R

May 31, 2022

The quiz is tricky so its more challenging than the course that ive been attended but over all very insightful

By Ella N

Aug 1, 2021

The course is informative and helpful to me. I can have a clearer vision for the whole picture of digital era.

By Vishwas N

Nov 3, 2022

digital marketing is very wonderful course and good depth in marketing strategy that explained in the course

By Rafay Z

Sep 14, 2021

Very helpful for learners to know the basics of strategizing digital media campaigns. Loved every bit of it.

By Nick B

Mar 14, 2021

Very interesting information. Thank you for this course, I enjoyed learning more about digital marketing.

By Sybille S

Jun 21, 2020

very interesting and with an absolut logic structure to follow both content and strategy of the course.

By SWIFT G L

Dec 5, 2021

the course has really opened my eyes and motivated my interest in learning furthering the interest.

By Jorge S

Jul 5, 2021

Great course for anyone in the marketing and or social media field. Content extremely helpful.

By Glory O

May 9, 2022

This course is the best ever, I strongly recommend this course for all digital marketers