AI for Business Decision Making equips managers and executives with practical, non-technical skills to lead AI-driven decisions across the enterprise. You’ll learn how supervised, unsupervised, and reinforcement learning improve decision accuracy; how to prepare data and engineer features; and how to train, validate, and integrate models into existing workflows and systems via APIs and automation. Through guided, hands-on notebooks, you’ll experiment with predictive analytics, Natural Language Processing (including sentiment analysis), and Large Language Models (LLMs) for real executive use cases—from customer feedback to process optimization and risk prediction. The course also covers governance and ethics (privacy, security, bias, explainability), human-in-the-loop design, and measuring business impact. Advanced topics introduce genetic/evolutionary methods and long-term reward optimization with reinforcement learning to inform strategy and planning. By the end, you’ll be able to select the right technique for a decision problem, evaluate model reliability, integrate AI into business processes, and build an actionable roadmap for sustainable, responsible AI adoption.

AI for Executives: AI for Business Decision Making

AI for Executives: AI for Business Decision Making
This course is part of AI for Executives Specialization

Instructor: Prof. Ernesto Damiani
Access provided by UBS Business Solutions AG
Recommended experience
What you'll learn
Select and apply supervised, unsupervised, and reinforcement learning to real business decisions; gauge accuracy and reliability.
Prepare data, engineer features, and integrate validated models into existing workflows and systems to automate decisions.
Build an executive AI roadmap that balances impact with governance—privacy, security, bias, explainability, and human-in-the-loop practices.
Skills you'll gain
- Data Ethics
- Artificial Intelligence
- Feature Engineering
- Data Preprocessing
- Machine Learning
- Workflow Management
- Business Analytics
- Business Ethics
- Business Leadership
- Systems Integration
- Data-Driven Decision-Making
- Advanced Analytics
- Data Governance
- Responsible AI
- Predictive Analytics
- Reinforcement Learning
- Strategic Decision-Making
- Natural Language Processing
- Large Language Modeling
- Applied Machine Learning
Details to know

Add to your LinkedIn profile
3 assignments
October 2025
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 3 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Explore more from Data Science

Khalifa University

Khalifa University

AI CERTs


