Developing a Winning Marketing Strategy
Completed by Kunyang Li
October 19, 2024
16 hours (approximately)
Kunyang Li's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Market Analysis
- Category: Marketing Management
- Category: Target Market
- Category: Brand Awareness
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Value Propositions
- Category: Product Marketing
- Category: Market Research
- Category: Marketing
- Category: Marketing Strategies
