- Data Collection
- Web Analytics
- Data Visualization Software
- Marketing
- Data Visualization
- Analytics
- Marketing Effectiveness
- Digital Marketing
- Regulatory Compliance
- Consumer Behaviour
- Marketing Analytics
- Data Analysis
Digital Marketing Analytics in Theory
Completed by Donka Parapanova
March 9, 2023
20 hours (approximately)
Donka Parapanova's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
