Developing a Winning Marketing Strategy
Completed by SAUL MAGDALENO
September 6, 2020
16 hours (approximately)
SAUL MAGDALENO's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Analysis
- Category: Brand Awareness
- Category: Marketing Effectiveness
- Category: Brand Management
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Consumer Behaviour
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Marketing Planning
- Category: Brand Strategy
