- Data-Driven Decision-Making
- Web Analytics and SEO
- Performance Measurement
- Digital Marketing
- Customer Engagement
- Search Engine Marketing
- Social Media Marketing
- E-Commerce
- Marketing
- Branding
- Search Engine Optimization
- Customer experience strategy (CX)
Foundations of Digital Marketing and E-commerce
Completed by Krishnendu Paul
May 30, 2025
12 hours (approximately)
Krishnendu Paul's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
