Marketing analytics: Know your customers
Completed by Laura M Medanich
April 18, 2020
20 hours (approximately)
Laura M Medanich's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Consumer Behaviour
- Category: Big Data
- Category: Digital Analysis
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Customer Data Management
- Category: Data Analysis Software
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
