Attract and Engage Customers with Digital Marketing
Completed by Iryna Bilyk
December 19, 2022
14 hours (approximately)
Iryna Bilyk's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Keyword Research
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Customer Engagement
- Category: Search Engine Marketing
