Data Analytics Methods for Marketing
Completed by Yi-Ching Liao
February 5, 2022
12 hours (approximately)
Yi-Ching Liao's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Model Evaluation
- Category: Conversion Funnel Analysis
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Customer Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Regression Analysis
