Social Media and Digital Marketing Fundamentals
Completed by Yiwa Li
October 21, 2022
10 hours (approximately)
Yiwa Li's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Social Media Marketing
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Customer Engagement
- Category: Content Strategy
- Category: Social Media
- Category: Digital Marketing
- Category: Social Media Strategy
- Category: Digital Marketing Tools
