- Branding
- Marketing
- E-Commerce
- Digital Marketing
- Data Storytelling
- Keyword Research
- Performance Measurement
- Search Engine Optimization
- Email Marketing
- Content Performance Analysis
- Data-Driven Decision-Making
- Business Metrics
Foundations of Digital Marketing and E-commerce
Completed by Hon Hei Raphael Chan
January 29, 2024
12 hours (approximately)
Hon Hei Raphael Chan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
