Automatic Data Processing, Inc. (ADP)

Candidate Experience and Employer Branding Specialization

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Automatic Data Processing, Inc. (ADP)

Candidate Experience and Employer Branding Specialization

Design Inclusive and Engaging Hiring Experiences.

Strengthen employer brand by creating inclusive, engaging candidate experiences.

Included with Coursera Plus

Get in-depth knowledge of a subject

from 30 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 30 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design engaging and inclusive candidate experiences that support effective talent attraction.

  • Apply employer branding and feedback insights to improve recruiting processes and outcomes.

Details to know

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Taught in English
Recently updated!

May 2026

91%

of learners achieved a positive career outcome

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Automatic Data Processing, Inc. (ADP)

Specialization - 3 course series

Recruiting Fundamentals

Recruiting Fundamentals

Course 1, 10 hours

What you'll learn

  • Discuss the importance of a recruiting practice & the value it creates for organizations, their employees, applicants, candidates, and recruiters.

  • Summarize the use of technology in recruiting (ATS).

  • Explain the importance of employer brand and employee value proposition in recruiting.

  • Identify and understand the importance of general laws, rules, and regulations in recruiting.

Skills you'll gain

Category: Applicant Tracking Systems
Category: Recruitment Strategies
Category: Relationship Building
Category: Law, Regulation, and Compliance
Category: Professional Networking
Category: HR Tech
Category: Copywriting
Category: Regulatory Compliance
Category: Talent Sourcing
Category: Regulatory Requirements
Category: Talent Recruitment
Category: Talent Pipelining
Category: Labor Compliance
Category: Web Presence
Category: Human Resources
Category: Recruitment
Category: Value Propositions
Category: Talent Acquisition
Creating an Engaging Candidate Experience

Creating an Engaging Candidate Experience

Course 2, 3 hours

What you'll learn

  • A clear understanding of the importance and impact of candidate experience

  • Best practices on creating an engaging candidate experience

  • A step-by-step guide to improve your interview process “from hello to goodbye”

Skills you'll gain

Category: Interviewing Skills
Category: Customer experience improvement
Category: Relationship Building
Category: Brand Loyalty
Category: Constructive Feedback
Category: Customer experience strategy (CX)
Category: Customer Engagement
Category: Full Cycle Recruitment
Category: Drive Engagement
Category: Customer Service
Category: Recruitment Strategies
Category: Branding
Category: Customer Advocacy
Category: Talent Acquisition
Category: Recruitment
Category: Personalized Service
Category: Brand Awareness
Category: Talent Recruitment
Understanding Diversity & Inclusion

Understanding Diversity & Inclusion

Course 3, 3 hours

What you'll learn

  • Explain the benefits of Diversity and Inclusion and how they work together to affect outcomes.

  • An awareness of how unconscious bias impacts the hiring process and employee life cycle.

  • Employ best practices to support Diversity and Inclusion throughout the hiring process.

  • Describe the opportunities to advocate for diversity and inclusion.

Skills you'll gain

Category: Diversity and Inclusion
Category: Diversity Equity and Inclusion Initiatives
Category: Talent Recruitment
Category: Workplace inclusivity
Category: Diversity Programs
Category: Talent Acquisition
Category: Recruitment Strategies
Category: Branding
Category: Organizational Strategy
Category: Diversity Training
Category: Cultural Diversity
Category: Diversity Marketing
Category: Diversity Awareness
Category: Advocacy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

A Global Leader in Recruitment Training
Automatic Data Processing, Inc. (ADP)
12 Courses10,298 learners

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