Digital Marketing: Customer Engagement Strategy
Completed by JAMES JOSEPH HAUKE
March 24, 2021
12 hours (approximately)
JAMES JOSEPH HAUKE's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Artificial Intelligence
- Category: Marketing Communications
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Content Creation
- Category: Paid media
- Category: Marketing Psychology
- Category: Search Engine Optimization
- Category: MarTech
- Category: Data Collection
- Category: Loyalty Programs
- Category: Analytics
