Attract and Engage Customers with Digital Marketing
Completed by Jennifer Hales
May 28, 2024
14 hours (approximately)
Jennifer Hales's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Marketing
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Advertising
- Category: Search Engine Marketing
- Category: Web Analytics
- Category: Pay Per Click Advertising
- Category: Keyword Research
- Category: Customer Engagement
- Category: Persona Development
- Category: Digital Marketing
