Measure and Optimize Social Media Marketing Campaigns
Completed by Amanda Lund
April 13, 2021
12 hours (approximately)
Amanda Lund's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Communication
- Category: Marketing Analytics
- Category: Presentations
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Business Metrics
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Marketing Budgets
- Category: Social Media Campaigns
- Category: Return On Investment
