Measure and Optimize Social Media Marketing Campaigns
Completed by Saviour Bassey
September 8, 2023
12 hours (approximately)
Saviour Bassey's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Communication
- Category: Performance marketing
- Category: Social Media Marketing
- Category: Campaign Management
- Category: Business Metrics
- Category: Digital Advertising
- Category: Return On Investment
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Performance Reporting
