Data Analytics Methods for Marketing
Completed by Joshua Buss
June 9, 2024
12 hours (approximately)
Joshua Buss's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Budgets
- Category: Sales Process
- Category: Return On Investment
- Category: Marketing Channel
- Category: Data Analysis
- Category: A/B Testing
- Category: Marketing Strategies
- Category: Forecasting
- Category: Customer Insights
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Marketing
