Digital Marketing: Customer Engagement Strategy
Completed by KATHERINE DIANNE VAN GHEEM
August 10, 2020
12 hours (approximately)
KATHERINE DIANNE VAN GHEEM's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Analytics
- Category: Digital Brand Strategy
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Strategy and Techniques
- Category: Consumer Behaviour
- Category: Data Visualization
- Category: Marketing Communications
- Category: Data Analysis
- Category: Generative AI
- Category: Data Collection
