Measure and Optimize Social Media Marketing Campaigns
Completed by MD SAHED HASAN
April 5, 2023
12 hours (approximately)
MD SAHED HASAN's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Advertising
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing Effectiveness
- Category: Business Metrics
- Category: Performance marketing
- Category: Advertising Campaigns
- Category: Data Presentation
- Category: Social Media Marketing
- Category: Marketing Budgets
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
