Measure and Optimize Social Media Marketing Campaigns
Completed by MD SAHED HASAN
April 5, 2023
12 hours (approximately)
MD SAHED HASAN's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Online Advertising
- Category: Data Presentation
- Category: Presentations
- Category: Advertising Campaigns
- Category: Campaign Management
- Category: A/B Testing
- Category: Marketing Effectiveness
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Digital Marketing
- Category: Communication
- Category: Social Media Campaigns
