Attract and Engage Customers with Digital Marketing
Completed by Samantha Bean
February 1, 2024
14 hours (approximately)
Samantha Bean's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Google Ads
- Category: Keyword Research
- Category: Target Audience
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Marketing
- Category: Web Analytics
- Category: Advertising
