Data Analytics Methods for Marketing
Completed by Dave Tong
January 31, 2022
12 hours (approximately)
Dave Tong's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Channel
- Category: Descriptive Analytics
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Customer Insights
- Category: Regression Analysis
- Category: Online Advertising
- Category: Customer Analysis
- Category: Marketing Analytics
