Marketing analytics: Know your customers
Completed by Abayomi Kazeem Tella
August 10, 2020
20 hours (approximately)
Abayomi Kazeem Tella's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Insights
- Category: Customer Data Management
- Category: Predictive Analytics
- Category: Big Data
- Category: Integrated Marketing Communications
- Category: Customer Relationship Management
- Category: Marketing Effectiveness
- Category: Customer experience strategy (CX)
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Consumer Behaviour
