Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Ha An Duy Cao
January 19, 2021
10 hours (approximately)
Ha An Duy Cao's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Management
- Category: Brand Awareness
- Category: Marketing Communications
- Category: Marketing Budgets
- Category: Media Planning
- Category: Campaign Management
- Category: Brand Loyalty
- Category: Marketing Strategy and Techniques
- Category: Advertising
- Category: Communication Planning
- Category: Brand Management
- Category: Brand Marketing
