Introduction to Social Media Marketing
Completed by Saviour Bassey
July 22, 2023
17 hours (approximately)
Saviour Bassey's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Marketing
- Category: Social Media
- Category: Social Media Marketing
- Category: Digital Media Strategy
- Category: Smart Goals
- Category: Marketing Strategies
- Category: Instagram
- Category: Social Media Strategy
- Category: Persona Development
- Category: Target Audience
