- Product Strategy
- Branding
- Customer Engagement
- Internal Communications
- Design and Product
- Product Planning
- New Product Development
- Brand Strategy
- Brand Management
- Brand Loyalty
- Product Lifecycle Management
- Customer experience strategy (CX)
Brand and Product Management
Completed by Lucia Alvaro
July 18, 2020
12 hours (approximately)
Lucia Alvaro's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.