Data Analytics Methods for Marketing
Completed by Ricardo Rupflin
March 30, 2023
12 hours (approximately)
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What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Model Evaluation
- Category: Conversion Funnel Analysis
- Category: Marketing Planning
- Category: Descriptive Analytics
- Category: Marketing Strategy and Techniques
- Category: Persona Development
- Category: Customer Insights
- Category: Marketing Strategies
