Measure and Optimize Social Media Marketing Campaigns
Completed by Ana Rabaça
June 15, 2023
12 hours (approximately)
Ana Rabaça's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Digital Advertising
- Category: Performance Reporting
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Marketing Budgets
- Category: Social Media Campaigns
- Category: Communication
- Category: Return On Investment
- Category: Performance marketing
- Category: Data Presentation
- Category: Campaign Management
