Digital Marketing: Customer Engagement Strategy
Completed by Alana White
March 24, 2025
12 hours (approximately)
Alana White's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Search Engine Optimization
- Category: Analytics
- Category: Content Creation
- Category: Paid media
- Category: MarTech
- Category: Artificial Intelligence
- Category: Loyalty Programs
- Category: Social Media Marketing
- Category: Marketing Psychology
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Data Visualization
