Artificial Intelligence in Marketing
Completed by Jessica Danziger
February 7, 2021
10 hours (approximately)
Jessica Danziger's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Data-Driven Marketing
- Category: Network Analysis
- Category: Business Strategy
- Category: Competitive Analysis
- Category: Marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Network Model
- Category: Digital Transformation
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Machine Learning Algorithms
