Attract and Engage Customers with Digital Marketing
Completed by Sasha Jones
May 5, 2024
14 hours (approximately)
Sasha Jones's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Web Analytics
- Category: Keyword Research
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Persona Development
- Category: Google Ads
- Category: Marketing
- Category: Customer Engagement
