Getting Started: AI for Business Essentials
Completed by Nick Davala on January 23, 2026
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About this Badge
This short introduction will help you build a foundational understanding of AI in business. You'll start with a 1–2 hour course, then complete a hands-on activity that introduces how ChatGPT can streamline tasks like market research. This learning path is the starting point for exploring the full Coursera Generative AI catalog.
Learning objectives
- Define key AI concepts and terminology and identify common AI applications in business.
- Apply best practices for AI safety, data privacy, ethical use, and risk mitigation.
- Utilize ChatGPT to create and translate market research artifacts, including surveys and polls.
- Leverage ChatGPT for content writing and digital marketing in market research strategies.
Skills learned
- Language Interpretation, Translation, and Studies
- Marketing Collateral
- Digital Marketing
- Content Creation
- Artificial Intelligence
- Operational Efficiency
- Information Privacy
- Risk Mitigation
- Business Ethics
- Risk Analysis
- Market Research
- Innovation
- Data Ethics
- ChatGPT
- Business Intelligence
- Market Analysis
- Data Security
- Automation
- Risk Management
- Marketing
- Artificial Intelligence and Machine Learning (AI/ML)
- Skills section collapsed. Showing 7 of 21 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.