10 Steps to Starting a Business

Written by Coursera • Updated on

Become a small business owner when you follow these steps to turn your idea into an operational organization.

[Featured image] A man who just started his own business selling plants looks over sales records on his tablet.

Starting a business is no small task, however with a good idea, enough determination, and the right paperwork, anything can be possible.

In fact, in the United States, there are over 32.5 million small businesses—defined as businesses with fewer than 500 employees—making up 99.9 percent of all business firms and 99.7 percent of businesses with paid employees [1]. That is a stunningly significant portion of the country’s economy, highlighting how important it is for anyone to be able to go through the process of launching their own business.

Despite the hard work that goes into the process, becoming a business owner comes with a series of unique benefits. Business owners have autonomy over the way they conduct business, flexibility in their scheduling, and the freedom to create the work environment and culture that feels best for them.

In this article, we’ll take you through the steps to start your own business, from the initial idea through preparing to launch.

1. Choose your business idea.

Whether you are aiming to launch a disruptive global start-up or a cozy local establishment, every business starts with an idea. Knowing what you plan to offer and who you aim to serve is the first step toward starting your business.

Get some ideas for your small business.

2. Conduct market research.

Market research is an information-gathering process that is used to help determine the likely success of your business. It incorporates data regarding economic trends as well as consumer behavior and identity in an effort to forecast whether your business idea has a place in the current market—or if you should make some adjustments to your offerings.

Market research can provide you with insight into what other similar businesses are doing, how they’re performing, and how you might be better able to serve your target clientele. Ultimately, it can offer data that supports the need for your business and adds quantitative value to your idea—both of which will be important as you write your business plan and aim to secure funding.

You can conduct market research independently by doing things like looking into local competitors and surveying your target clientele, or you can hire a market research analyst to conduct a more thorough investigation.

Read more: Market Analysis: What It Is and How to Conduct One

3. Write a business plan.

Your business plan is a guiding document for how you’ll build, run, and grow your business.

As you write your plan, you’ll be able to envision what your business will become, workshop navigating potential roadblocks, and imagine what success will look like for you.

This document is to help benefit you and your potential partners, investors, or funders, so you can structure it however you see fit. Many business owners will create a traditional business plan, which is a highly detailed, multi-page document. Traditional business plans outline information such as:

  • Executive summary

  • Company overview

  • Business goals

  • Market research

  • Internal organization chart

  • Services and product offerings

  • Marketing and sales plan

  • Funding requirements

  • Financial projections

  • Appendix

You can also opt to write a lean start-up business plan, which is a one-page document presenting a high-level overview of the information a traditional business plan would describe in detail. This formatting may be useful when you want to quickly present your business idea, though as you generate interest, potential partners or financial backers may ask for a more thorough presentation. 

4. Secure funding for your business.

In creating your business plan, you’ll get a strong sense of the amount of money, or overhead costs, you’ll realistically need in order to run your business. The next step would be to secure that necessary funding.

There are a number of ways that you may consider funding your business. Some common options include:

  • Personal savings: Using your personal savings to fund your business, also called “bootstrapping,” is essentially investing in yourself. If you have a solid amount of savings built up, using your own money to start your business could allow you to maintain total control. However, it’s worth noting that self-funding also comes with the risk of your investment not panning out according to plan.

  • Business loans: Securing a business loan is when a bank or credit union gives you a set amount of money that you will eventually be required to pay back. Business loans allow you to retain control over your business, however, you will often be required to pay back the loan on a set schedule and with interest.

  • Investors: Investors are people who will provide you with seed capital to start your business in exchange for some kind of return, often in the form of equity or a role in your company. Unlike a loan, investors typically do not expect direct payback for their investment, and you may lose some control over your business depending on the investor’s desired level of involvement.

  • Grants: Business grants are sums of money given to businesses with no expectation of a return. Many grants list out a series of qualifications, and if your business meets those qualifiers, you can apply for the grant. Not everyone who applies for a grant will get the grant, but if you do, it’s essentially free money for your business. Grants can come from the government, corporations, associations, or a number of other types of organizations. You can start your search for grants at Grants.gov, or with an internet search for “small business grants.”

  • Crowdfunding: Crowdfunding is a set of small donations from family, friends, and other people willing to contribute to the growth of your business. It’s a less traditional funding model that allows you to set the terms for repayment, if any, while retaining total control over your business. Some popular crowdfunding sites include Kickstarter, GoFundMe, IndieGoGo, or SeedInvest.

5. Choose your business structure.

A business structure is the first step in building your company’s legal set-up. In choosing your business structure, you determine how you’ll file taxes and your legal protections and liabilities.

There are four key types of business structures:

  • Sole proprietorship

  • Partnership

  • Corporation

  • Limited liability company (LLC)

Sole proprietorships

A sole proprietorship is a simple business structure in which one person is responsible for all daily operations. This structure does not create a separate business entity, meaning business assets and liabilities fall under your personal assets and liabilities.

Since this structure links business and personal assets, sole proprietorships are best if you are launching a low-risk business and will not be seeking outside funding.


A partnership is similar to a sole proprietorship but used when there are two or more business owners sharing responsibilities. In a partnership, the business assets and liabilities are shared under the partners’ personal assets and liabilities.


A corporation creates a separate business entity from its owners. These are a bit more complex to establish but offer more legal distance between a business and its owners’ assets and liabilities. There are also more laws regarding the way a corporation operates.

There are many types of corporations—including C corps, S corps, B corps, and nonprofits—and each type has its own legal requirements. Many people who start a corporation will consult a legal advisor to guide them through the process of establishing and running their business.

Limited liability companies (LLCs)

An LLC exists somewhere in the middle of a sole proprietorship/partnership and a corporation. This structure offers some protection of the owner’s assets and liabilities, while still limiting tax and legal requirements.

Still, people who start an LLC will often hire legal support as they work through the set-up process to ensure compliance.

Read more: Your Guide to Small Business Accounting

6. Register your business.

Registering your business is the thing that will make it a real, legal entity. Registration requirements and processes will vary depending on where you’re located, as you’ll likely need to comply with a series of federal, state, and local processes.

You will likely want to register your business name and apply for a federal tax ID. You may also want to file for a trademark or apply for a state tax ID, depending on where you will be conducting your business. You can decipher the various registration needs for your business using guidance from the US Small Business Administration's website.

Registering your business will be important as you seek to open up bank accounts, apply for business licenses and permits, and legally begin operations.

7. Apply for licenses and permits.

In order to launch certain businesses, you’ll need to acquire federal and state licenses and permits.

Businesses that require federal licenses or permits are those with business activities regulated by a federal agency, such as serving alcoholic beverages; working with agriculture, wildlife, or fishing; broadcasting; or operating large vehicles. Check with the corresponding federal agency to learn more about the necessary licenses and permits for your business.

More businesses are regulated on a state level, such as construction, dry cleaning, plumbing, and retail. Check your state’s website to learn more about the types of licenses and permits your business may need.

8. Open a bank account.

Opening a bank account for your business that is separate from your personal account can help keep your finances organized. With some accounts, you may also have the option to open a line of credit for your business, and if you plan to hire employees, you can authorize them to access the accounts, should they deal with your business finances.

Along with your business bank account, you may want to open a business credit card for larger purchases and regular business expenses.

9. Get business insurance.

Business insurance will protect you and your business in the event of any accidental or unexpected incidents, such as theft, damages, and lawsuits. The type of protections you may require will depend largely on the type of business you are running and how you expect to run it.

In general, you’ll likely want to consult an insurance agent to help you assess risk, determine the type of insurance that would be most appropriate for your business, and find policies that will fit your budget and coverage needs. An insurance agent can also help you interpret whether your state requires any specific insurance coverage.

Some common types of insurance for small businesses include:

  • Business owner’s policy

  • General liability insurance

  • Professional liability insurance

  • Business income coverage

  • Commercial property insurance

  • Workers’ compensation insurance

  • Data breach insurance

  • Hazard insurance

10. Prepare for launch.

With your preliminary logistics settled, you are well on your way to starting your business. For additional insight into the process of launching your own business, check out the Entrepreneurship Specialization from Wharton School of Business. Through five courses, you’ll learn more about developing your idea, launching your business, proven growth strategies, profitability, and more.

As you approach your launch, you may find it helpful to organize your marketing efforts and start getting the word out about your business. Consider launching a website, advertising your services at local events, or turning to social media. You can learn and practice social media marketing skills with the Meta Social Media Marketing Professional Certificate program.

Or, if there are other areas of business that you want to build additional skills in, check out the range of other business professional certificate programs available on Coursera. You can sharpen your bookkeeping skills with Intuit, practice project management with Google, or gain foundational sales operations knowledge with Salesforce.

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Article sources

1. US Small Business Administration Office of Advocacy. “Frequently Asked Questions, https://cdn.advocacy.sba.gov/wp-content/uploads/2021/12/06095731/Small-Business-FAQ-Revised-December-2021.pdf.” Accessed February 22, 2022.

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