Communications / Public Relations Specialist

If you like crafting public narratives, engaging with the media, and managing a positive public image for your organization this role is for you.

A Public Relations Specialist manages communication between an organization and the public. They craft media releases, develop public relations strategies, and maintain a positive public image for the company.

Skills you’ll need: Public Relations, Communication Strategies, Writing, Social Media Management, Media Relations, Content Creation, Customer Service, Interpersonal Communications

$67,968 median salary29,035 jobs available¹

Recommended credentials

Communicating with Presence Specialization
Skills you'll gain: Communication, Persuasive Communication, Corporate Communications, Public Speaking, Media Relations, Public Relations, Verbal Communication Skills, Digital Media Strategy, Digital Marketing, Communication Planning, Media Strategy, Oral Expression, Leadership, Storytelling, Communication Strategies, Media and Communications, Strategic Communication, Influencing, Crisis Management, Stakeholder Communications
Rated 4.8 out of 5
(202 reviews)
Beginner
View details
Persuasive Communication
Course 1 of 3
The Role of the Media
Course 2 of 3
Crisis Communications
Course 3 of 3
Microsoft Public Relations and Communications Associate Professional Certificate
Skills you'll gain: Media Relations, Public Relations, Integrated Marketing Communications, Strategic Communication, Storytelling, Content Management Systems, Performance Reporting, Business Reporting, Proofreading, Report Writing, Content Scheduling, Media Strategy, Content Management, Stakeholder Analysis, Marketing Communications, Public Affairs, Generative AI, Content Strategy, Content Performance Analysis, Marketing Effectiveness
Rated 4.7 out of 5
(246 reviews)
Beginner · 5 months
View details
Introduction to Public Relations
Course 1 of 5
Content Development and Management
Course 2 of 5
Media Relations and Crisis Management
Course 3 of 5
Marketing, Communication, and PR
Course 4 of 5
Stakeholder Relations and Reporting
Course 5 of 5

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¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (8/1/2025 - 8/1/2026)