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Persuasion Courses

Persuasion courses can help you learn effective communication techniques, the psychology behind decision-making, and strategies for influencing others. You can build skills in crafting compelling messages, negotiating effectively, and understanding audience motivations. Many courses introduce tools such as persuasive writing frameworks and presentation software that enhance your ability to engage and convince diverse audiences.


Popular Persuasion Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Boost Your Leadership Impact

    Skills you'll gain: Presentations, Conflict Management, Delegation Skills, Influencing, Constructive Feedback, Data Storytelling, Emotional Intelligence, Trustworthiness, Diversity and Inclusion, Team Leadership, Team Building, Verbal Communication Skills, Professional Networking, Negotiation, Persuasive Communication, Overcoming Objections, Public Speaking, Leadership, Relationship Building, Communication Strategies

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Cognitive flexibility, Ingenuity, Communication, Creativity, Optimism, Problem Solving, Resilience, Research, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
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    5.2K reviews

    Mixed · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    فن الإقناع | The Art of Persuasion

    Skills you'll gain: Persuasive Communication, Public Speaking, Communication, Verbal Communication Skills

    4.9
    Rating, 4.9 out of 5 stars
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    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Good with Words: Speaking and Presenting

    Skills you'll gain: Tactfulness, Public Speaking, Storytelling, Verbal Communication Skills, Persuasive Communication, Non-Verbal Communication, Communication, Cognitive flexibility, Presentations, Ingenuity, Interpersonal Communications, Communication Strategies, Empathy, Composure, Social Skills, Professionalism, Active Listening, Optimism, Driving engagement, Creativity

    4.6
    Rating, 4.6 out of 5 stars
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    356 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Good with Words: Writing and Editing

    Skills you'll gain: Writing and Editing, Editing, Constructive Feedback, Writing, Organizational Skills, Proofreading, Storytelling, Productivity, Time Management, Literacy, Detail Oriented, Planning, Brainstorming, Content Creation, Resourcefulness, Creativity, Overcoming Obstacles, Decision Making, Critical Thinking, Professional Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Storytelling and influencing: Communicate with impact

    Skills you'll gain: Overcoming Objections, Influencing, Persuasive Communication, Storytelling, Rapport Building, Meeting Facilitation, Leadership, Presentations, Communication, Verbal Communication Skills, Public Speaking, Non-Verbal Communication, Empathy, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Executive Presence, Relationship Building, Public Speaking, Decision Making, People Development, Social Skills, Stakeholder Analysis, Self-Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Overcoming Objections, Influencing, Risk Management Framework, Persuasive Communication, Governance, Storytelling, Risk Management, Change Management, Organizational Change, Rapport Building, Meeting Facilitation, Leadership, Conflict Management, Enterprise Risk Management (ERM), Business Transformation, Negotiation, Communication, Intercultural Competence, Stakeholder Management, Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Consumer Behaviour, Advertising, Marketing Communications, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Promotional Strategies, Psychology, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Persuasion and Presence for Program and Project Managers

    Skills you'll gain: Persuasive Communication, Influencing, Communication, Virtual Teams, Leadership, Public Speaking, Stakeholder Communications, Project Management, Emotional Intelligence, Strategic Communication, Electronic Media, Non-Verbal Communication, Presentations, Team Building

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to persuasion

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1234…11

In summary, here are 10 of our most popular persuasion courses

  • Boost Your Leadership Impact: Harvard Business Review
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • فن الإقناع | The Art of Persuasion: Alfaisal University | KLD
  • Good with Words: Speaking and Presenting: University of Michigan
  • Good with Words: Writing and Editing: University of Michigan
  • Storytelling and influencing: Communicate with impact: Macquarie University
  • Influencing People: University of Michigan
  • Influencing: Storytelling, Change Management and Governance: Macquarie University
  • Foundations of Neuroscience: Johns Hopkins University

Frequently Asked Questions about Persuasion

Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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