Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Digital Advertising, Online Advertising, Contextual Advertising, Advertising, Pay Per Click Advertising, Performance marketing, Google Ads, Advertising Campaigns, Paid media, Marketing, Media Planning, Search Engine Marketing, Social Media Campaigns, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Key Performance Indicators (KPIs), Benchmarking, Performance Metric
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Value Propositions, Technology Strategies, Innovation, Strategic Thinking, Business Modeling, Technical Management, Strategic Leadership, Business Strategy, Product Lifecycle Management, Product Development, Product Strategy, Competitive Analysis, Customer Insights, Creativity
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Analytics, Data-Driven Decision-Making, Financial Services
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation
Beginner · Specialization · 3 - 6 Months

University of New Mexico
Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Case Studies, Business Development, Competitive Analysis, Business Strategy, New Business Development, Innovation, Market Dynamics, Strategic Thinking, Business Analytics, Market Analysis, Strategic Decision-Making, Trend Analysis, Operational Efficiency
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation
Mixed · Course · 1 - 3 Months