Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Dashboard, Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, JSON, Data Processing, Data Warehousing, Distributed Computing, Data Analysis, Scalability, Case Studies, Analytics, Data Pipelines, Query Languages, Social Media, Data Cleansing, Data Integration, Social Media Content
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Logo Design, Canva (Software), Video Production, Infographics, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours