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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Health Information Literacy for Data Analytics

    Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Cleansing, Data Modeling, Extract, Transform, Load, Data Synthesis, Health Systems, Fraud detection, Data Management, Metadata Management, Health Care, Analytics, Clinical Data Management, Data Mapping, Healthcare Industry Knowledge, Value-Based Care

    4.5
    Rating, 4.5 out of 5 stars
    ·
    297 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Data Analytics Course with Generative AI

    Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, Forecasting, Data Transformation, Descriptive Analytics, Data Modeling, Data Quality, Risk Analysis, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Online Advertising, Email Marketing, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Foundations of Sports Analytics: Data, Representation, and Models in Sports

    Skills you'll gain: Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Data Preprocessing, Matplotlib, Data Visualization, Statistical Analysis, Scatter Plots, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    202 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Digital Systems: From Logic Gates to Processors

    Skills you'll gain: Computer Architecture, Systems Design, Technical Design, Application Specific Integrated Circuits, Digital Design, Hardware Architecture, Computer Hardware, Verification And Validation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    858 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Marketing Design, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    915 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Collateral

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Human Capital, Employee Relations, Human Resource Strategy, Performance Metric, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Compensation Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Health Information Literacy for Data Analytics: University of California, Davis
  • Data Analytics Course with Generative AI: Simplilearn
  • Digital Business Marketing with Easil: Coursera
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Foundations of Digital Marketing and E-commerce: Google
  • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
  • Digital Systems: From Logic Gates to Processors: Universitat Autònoma de Barcelona
  • Generative AI for Digital Marketing: IBM
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Attract and Engage Customers with Digital Marketing: Google

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Microsoft Excel (26)
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Business Communication (16)
Decision-making (16)
Leadership (15)

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